Privacy Policy

Privacy & Data Protection Statement

The Children’s Adventure Farm Trust (CAFT) is committed to protecting your privacy and we promise to respect any personal data you share with us, or that we get from other organisations and keep it safe. We aim to be clear when we collect your data and not do anything you wouldn’t reasonably expect.

This policy explains how we collect and use the personal information you provide to us whether online or via phone, mobile, email, letter or other correspondence.

Where we collect information about you from

When you give it to us directly

You may give us your information in order to apply for a holiday at CAFT, sign up for one of our events, make a donation, fundraise for us, enter a raffle or apply to volunteer with us.

When you give it to us indirectly

Your information may be shared with us by fundraising sites such as Just Giving or Virgin Money Giving, or by independent event organisers such as Global Adventure Challenges. These independent third parties will only do so with your consent when you have indicated that you wish to support CAFT.

What personal data we collect and how we use it

The type of information we collect and how we use it depends on why you are providing it.


We only collect "sensitive personal information" about beneficiaries in order to provide our bespoke service and ensure time at CAFT is tailored to the needs of each individual child. We will keep your information to maintain a record of your relationship with us. This information is managed securely and separately from other data provided to the charity.

We never share the information provided unless in exceptional circumstances where legally required in line with our safeguarding policy.

We will only use anonymised data in order to demonstrate our social impact, to be transparent in how the money we receive makes a difference and to support future funding applications.

If we have explicit and informed consent, we may share your story in appeals, including social media and funding applications.


If you support us, for example, make a donation, register to fundraise or sign up to an event, volunteer or buy something from our shop, we will usually collect; your name, your contact details, your payment method.

Where it is appropriate we may also ask for information relating to your health (for example if you are taking part in a high risk event), your date of birth, why you have decided to donate to us (we will never make this question mandatory).

The Children’s Adventure Farm Trust

We will mainly use your data to:

Administer your donation or support your fundraising, including processing gift aid,

Maintain a record of your relationship with us and ensure we know how you prefer to be contacted,

To keep you informed about our work, how your support has helped ensure we can provide free holidays for thousands of children each year and how you can be involved in the future.

We do not sell or share any personal details to third parties for the purposes of marketing.

How we keep your data safe and who has access

We ensure that the information we store and process is secured safely and with appropriate controls to protect your personal details. We maintain an information asset register that is regularly reviewed to ensure that your information is only accessible by appropriately trained staff or volunteers.

We will keep your information for as long as required to enable us to operate but we will not keep your information for any longer than is necessary. We will take into consideration our legal obligations and tax and accounting rules when determining how long we should retain your information. When we no longer need to retain your information we will ensure it is securely disposed of.

This section of the privacy policy sets out how The Children's Adventure Farm uses and protects any information that you give The Children's Adventure Farm when you use this website.

The Children's Adventure Farm is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

The Children's Adventure Farm may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from June 2012.

What we collect

We may collect the following information:

  • name and job title
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

Cookie Policy

Harmless cookies that are designed to enhance your user experience of this website are stored on your device. These consist of small data files relating to you and this website.

Information stored in cookies created by The Children's Adventure Farm is not shared with any third party unless required to do so by law.

By continuing to browse this website you are consenting to the storage of its first party cookies on your device.

Should you disagree to the storage of first party cookies from this website on your device please click here to remove them and discontinue browsing this website.

__utma: Google Analytics cookie that refers to the number of times you have visited our website and the first and the last visit times.

__utmb and __utmc: Google Analytics cookies that contain timestamps of time you enter and leave our website.

__utmz: Google Analytics cookie that tracks which search engine you have used to come to this website, which keyword(s) you used to find the website, which link(s) you have clicked on within the website and where you were located when you clicked that link.

CAKEPHP: This is a CakePHP cookie that contains your session ID.

cookie_notice: First Internet cookie that remembers whether you have hidden the cookie policy dropdown menu or not.

CakeCookie[fontsize]: This cookie stores your font size preferences.

donate-now-exit-count: Stores the number of times you have hidden the donate link.

hide-donate-now: Stores your preference regarding the donate now link after hiding it.

The third party cookies that have been set as a result of browsing this website include (but may not be limited to):

VISITOR_INFO1_LIVE: YouTube cookie that contains unique ID associated with your preferences on YouTube.

PREF: A Google cookie that is used to protect you from malware and phishing attacks and maintain language preferences on Google websites.”

Please note that third party cookies may not be controlled by us and are part of your agreement with the third party, e.g. if you are logged in to Facebook or Google. However, most Internet browsers give you the facility to delete cookies that you do not want stored on your device. You can usually visit your browser’s website for instructions on how to do this.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Your right to know what we know about you, make changes or ask us to stop using your data

You have a right to ask us to stop processing your personal data, and if it’s not necessary for the purpose you provided it to us for (eg processing your application or donation or registering you for an event) we will do so.

If you ever want to change the way we keep in touch, please just let us know by emailing or calling us on 01565 830 053.

You have a right to ask us for a copy of the information we hold about you, although we may ask for a small charge of £10 to cover the costs involved. If there are any discrepancies in the information we provide please let us know and we will correct them.

If you want to access your information, please send a description of the information you want to see and proof of your identity by post to the CEO, The Children’s Adventure Farm Trust, Booth Bank Farm, Reddy Lane, Millington, Cheshire WA14 3RE. We do not accept these requests by email so we can ensure that we only provide personal data to the right person.

Changes to this privacy statement

We may change this privacy statement from time to time. If we make any significant changes in the way we treat your personal information we will make this clear on the CAFT website or by contacting you directly.

If you have any questions, comments or suggestions, please let us know by contacting us by email or in writing address to CEO, The Children’s Adventure Farm Trust, Booth Bank Farm, Reddy Lane, Millington, Cheshire WA14 3RE.